A single word can dramatically alter the impact of a social media post. For instance, a post targeting "everyone" on LinkedIn has a broader appeal, whereas one directed at "Social Media Managers" speaks specifically to a niche. This distinction can influence the content's reach, impact, and conversion. The choice between general or specific depends on your content's goal: aiming for wide impressions or targeting specific leads. Define your content's purpose to decide effectively.

Discover the art of raising your prices without losing clients. Dive into the three pillars crucial for every freelancer: Perception, Golden Offer, and Starvation Levels. Learn to elevate your branding, craft an irresistible offer, and understand your clients' pain points. Become the premium choice in your niche!

Solopreneurs succeed by targeting an audience that can afford their offerings. Consider niching into specific, well-paying personas or scaling with group offerings and digital products. Navigating paid ads or building a large social media following are other viable strategies.

Perfecting attention-grabbing hooks is a sought-after skill for creators. The article reveals a lesser-known hook formula, "painting the villain," which can lead to viral content. It elucidates why this strategy is effective, helping creators leverage it for their content marketing success. Read now!

The 5-step marketing funnel for content creators and solopreneurs which will build trust, establish authority, and generate sales. Read now!

The ultimate guide to writing engaging content on LinkedIn. Build an audience and community of raving fans. Read now!

The Stride Forward newsletter edition covering my 12 rules for life and what to do instead of lowering your prices as a freelancer, content creator, or service-based business owner.

The step by step method I used to overcome depression and reach peak lifestyle design. Read more.

The ultimate guide to online business coaching. This article answer what is business coaching, how a business coach can help you, should you hire a business coach, and if you need a business coach. Read more!